 Historical background |
White house securities was established and founded in 1995 by a select group of Egyptian and gulf Arab businessmen who enjoy substantial financial means, since its establishment and until 2007, white house securities was management and lower focusing on the use of other licences operating in the field of corporate establishments and securities promotion. Nevertheless, this fact does not abate te company’s attainments of some corporate establishments but at a lower profile. This operational attitude was driven from the thriving Egyptian Stock Market in this period, which helped the company realizing satisfactory returns on capital at that time. |
Starting year 2008 and with the witnessed downturn in the Egyptian stock market that begun in 2007, the company decided to more aggressively striking the capital market through properly utilizing its underwriting and securities promotion licenses and getting exposed to new tools in the market such as Investment Banking, Venture capital and management Consultancy to better cope with the developing market. it is worth mentioning that on the macro level those tools together worth proper completion of the government privatization program are very essential to remedy the current downturn in the stock market. |
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With the view of implementing the new strategy, new management headed by Mr. hany El- Hendawy the chairman and Mr. Ahmed Fayek the mangaging director started by rebuilding the company’s infrastructure in order to better serve the new corporate objectives. This infrastructure rebuilding is briefly composed of the following:
- Recruitment of competent employees to work in those departments.
- Improving the company’s anutomation system by acquiring new software.
- Building up professional library to help employees carrying out their work competently.
- Building up a database system through which the research department to serve all other activities.
- Establishment of new departments, namely corporate finance, investment banking and research banking and research departments.
- Implantation of training program to the company’s employees.
- Promoting for the company locally and abroad in order to build an excellent clientele helping in attracting valuable deals.
- Joined Nile Stock Exchange ( the first Mid and Small Cap Market), the mid and small cap companies that qualify too get listed on Nilesx are those company capital is less than L.E. 25 million.
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The said infrastructure has been implemented during 2007 and many mandates of excellent deals have been signed and expected to reap considerable revenues during end 2008 and 2009. |
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Mission Statement & Business Concept |
- Mission Statement:
- To act as a promoter and/or intermediary in Egyptian investment transactions.
- To form a bridge between those who seek and those who provide investment opportunities in Egypt.
- This is achievable via a comprehensive investment base managed by experienced professionals.
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- Business Concept :
- WHS puts client’s service as the top priority with a view to identifying prime investment opportunities.
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Competition |
- Over the past few years there has been a flood of companies established with the explicit aim of providing corporate advise.
- In practical terms, most of these companies lack the expertise required to pose realistic competition to White House.
- There are a small number of professional companies which are obvious competitors.
- White House’s track record and experienced staff members puts it in good stead to effectively compete with these companies.
- WHS alleviates part of the competition by providing an integrated service which is augmented by it’s brokerage arm the Strategic Securities Group.
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Goals & Objectives |
- The company aims to structure 5 corporate of LE 100 mm. this will run in tandem with portfolio management.
- The Company will continue it’s ambitious training program for staff members to ensure that its officers’ credentials are immaculate.
- White House will nurture the First Investment Banking Consortium with a view to being the market leader in the investment banking field in Egypt.
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Performance & Achievments |
- Performance:
As White House has been profitable since its inception, management will continue to ensure that its shareholders will get the optimum return on their capital.
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- Achievments:
Following is a selection of projects underwritten or promoted by the Company over the recent past:
- South Sinai for Investment & Tourism Dev. Resort at Sharm El Sheikh.
- Emergency Medical Services ; Private Placement of LE20million (placement is in progress).
- Mercedes Commercial Vehicles; Bond issue for LE 50 million (placement is in progress).
- Introducing forfaiting to the Egyptian market for the first time to finance trade and for debt restructuring.
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Corporate Clients |
- El Samaha Egypt for Trade (Trading)
- Arab Moltaka Investment Company, subsidiary of Dalla Albaraka Group (Investment)
- Mercedes Commercial Vehicles (Industrial)
- Emergency Medical Services (Medical)
- MEGICON for Contracting and Development (Contracting)
- Maxman Group, Europe Car (Tourism)
- Al Safa Group (Medical/Hospital)
- South Sinai Touristic Projects (Tourism)
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Capitalization |
- Paid up capital of LE 9 million.
- 75% Egyptian shareholders.
- 25% Gulf corporations and businessmen.
- 25.8% and 10.7% return on equity in 1996 and 1997 respectively.
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Board of Directors - Management - team |
- Board of Directors:
- Ahmed Fayek Amin -Chairman & Managing Director
- Hany Ibrahim Hendawy - Member
- Hossam El-Din Youssef - Member
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- Team :
- This is enhanced by back office personnel who are market leaders in their respective fields.
- The synergy between the front and back office provides for a well balanced team.
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